DoorDash launches #OpenForDelivery campaign to support restaurants

Over the past several days, cities and states have had to restrict the operations of restaurants, which may lead to the foodservice industry losing  $225 billion in losses and  5-7 million jobs over the next three months, according to the National Restaurant Association. This means the livelihoods of 15.6 million hardworking people are at stake and brands are finding every way possible to continue to serve their customers, primarily by remaining open for delivery and pick-up.

DoorDash is hoping to help spread that message by launching #OpenForDelivery, an initiative aimed to let consumers know that restaurants are open, that delivery is safe, and that restaurants need patronage more than ever to weather COVID-19. The multi-platform campaign, which includes TV spots in the U.S. and Canada, paid and organic social, and the launch of a new website is an homage to the critical role restaurants play in our lives and communities and a call to action to support them.

We are #openfordelivery and ready to serve you. From our door to yours, it’s always our pleasure. (And if you’re looking for a cold treat, our friends @BaskinRobbins also have you covered!) 🤗

— Chick-fil-A, Inc. (@ChickfilA) March 20, 2020

Your safety is our priority! Don’t forget to download our app for easy contactless order and pick-up. #openfordelivery 📱 pic.twitter.com/tw9CzlJ2Yb

— Coolgreens (@coolgreens) March 22, 2020

The 30-second TV spot, titled "There For You" aired Friday across major networks and showcases the faces and storefronts of some of DoorDash's partner restaurants while giving a glimpse into what your local restaurants are facing during this unprecedented situation and how customers can help them keep their doors open. 

Featured restaurants throughout the campaign include national favorites like The Cheesecake Factory, McDonald's, Chick-fil-A, Chili's, Wingstop, Baskin-Robbins, Buffalo Wild Wings and Cracker Barrel, Canadian restaurants including JOEY Restaurants, Cactus Club, East Side Mario's, Montana's, Kelseys, and Harvey's, and local favorites like NYC's Katz's Delicatessen and Roberta's Pizza, LA's Uncle Paulies, Escuela Taqueria, Gjusta, and Din Tai Fung, the Northeast's HoneyGrow, Bellini's Counter, and Frank Pepe's Pizzeria, San Francisco's Hawkers Asian Street Fare and Burma Love, and Chuy's in Texas.

Inclusions range from features in TV spots to content on www.openfordelivery.com to social media engagement. Restaurants are invited to designate themselves as #OpenForDelivery with the use of digital sticker packs, business profile filters, content, and more, aimed to create a public groundswell of support for restaurants. 

The www.openfordelivery.com site highlights an appreciation for restaurant communities and provides helpful programming for customers. The new site hosts:

• Food safety information content.
• Consumer tips to help get the word out and support local businesses.
• Quotes from local elected officials like Seattle Mayor Jenny Durkan and San Jose Mayor Sam Licardo about supporting small businesses**.
• A carousel of restaurants that are #OpenForDelivery, regardless of the app they're available on. 
• Stories from merchants that are #OpenForDelivery, again regardless of the app they're available on to promote and lift up the entire restaurant industry. 

The public can spread awareness for this campaign by following DoorDash on Instagram, Facebook, and Twitter and sharing their own #OpenForDelivery content. To search DoorDash for local favorites or to discover your next go-to, visit doordash.com or download DoorDash for Android or iOS. 

"DoorDash proves that collaboration and innovation can enable us to pull through this crisis — together," an Jose Mayor Sam Licardo said in the release. "As DoorDash has stepped up to help our most vulnerable, diverse entrepreneurs feed their families, those same small businesses are feeding our communities."

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