Campbell Appoints Publicis Groupe as Agency Partner
Data-Driven, Integrated Communications Model Positions Business for the Future
The appointment brings Campbell’s roster of agencies for many of its
iconic brands under one holding company, reflecting Campbell’s ongoing
efforts to modernize its marketing model and integrate communications
across disciplines. Creative and digital work for
The
“Publicis will expand our marketing capabilities with a data-driven approach that will power creativity,” said Yin Rani, Chief Consumer Experience Officer, Campbell U.S. Retail. “This new model will be powered by data, analytics and audience insights, providing creative solutions as we continue to connect with new generations of consumers.”
Consolidating Campbell’s agency roster will also ensure all areas of spend are maximized, allowing the company to be more competitive.
The scope of work includes strategy, creative, digital, media planning and buying across multiple regions, including the U.S.
Included in holding company scope:
- U.S. Retail Portfolio: Campbell’s Soup, Chunky soup, Well Yes! soup, V8 beverages, Pace salsa, Prego sauces, Swanson broth, Spaghetti-O’s pasta
-
Campbell Company ofCanada -
Campbell Arnott’s:
Australia ,New Zealand ,Indonesia ,Malaysia -
Pepperidge Farm - media - Campbell Fresh - media
Out of scope:
-
Pepperidge Farm - creative and digital - Campbell Fresh - creative and digital
-
Other brands and global businesses such as
Latin America ,Hong Kong andChina may be addressed in future phases
About
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes
View source version on businesswire.com: http://www.businesswire.com/news/home/20180313006527/en/
Source:
Campbell Soup Company Nicky Thomson, 856-342-6283 Nicole_thomson@campbellsoup.com
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